Pricing explained

Three pricing models. One honest read on which fits you.

Trailhead does not publish a rate card, because the right price depends on your card mix, average ticket, and volume. What we can do is explain the three models you'll see quoted — in plain English — so you can spot a bad deal before you sign.

01 / 03

Flat rate

One posted rate on every card.

Examplee.g. 2.6% + 10¢
Fits
  • Very low volume
  • Simple ticket mix
  • Startups & pop-ups
Watch for
  • Debit and rewards cards priced the same
  • Instant-funding fees can be steep
  • Not competitive above ~$20k/mo
Most transparent
02 / 03

Interchange-plus

Wholesale cost + a disclosed markup.

Examplee.g. IC + 0.30% + 10¢
Fits
  • $15k+/mo processing
  • Businesses with a mix of card types
  • Owners who want transparency
Watch for
  • Statements look intimidating at first
  • Markup should be clearly disclosed
  • Confirm no downgrade padding
03 / 03

Dual pricing / cash discount

Card-paying customer covers the processing fee.

Examplee.g. 3.5% surcharge on card, 0% to merchant
Fits
  • High card-mix service businesses
  • Owners comfortable posting the model at checkout
  • Simple retail & food-service
Watch for
  • Compliance rules differ by state and card brand
  • Not a fit for every ticket size
  • Customer experience matters — done well or not at all
Rate calculator

Estimate your interchange-plus rate.

Slide your monthly card volume. We'll show a directional interchange-plus quote — the same shape of pricing we'd recommend after a statement review.

Visa · Mastercard · Discover
1.87%
+ 8¢
Effective ~12.54% on a $75 ticket
American Express
3.10% + 8¢
PIN Debit
0.23% + 8¢
Estimates are directional and based on a typical retail card mix. Your real rate depends on card types, channel, and ticket distribution — that's what a statement review is for.
Your effective rate

The only number that actually matters.

Ignore the headline rate. Divide your total fees by your total volume — that's your effective rate. It quietly rolls up every markup, downgrade, monthly fee, PCI charge, and add-on into a single honest number.

1.6% – 2.2%
Well-priced
Interchange-plus with a clean markup, low ancillary fees.
2.3% – 2.9%
Middle of the road
Common on flat-rate plans or interchange-plus with padding.
3.0% +
Almost always fixable
Tiered, non-qualified downgrades, or stacked monthly fees.

Ranges are directional. Card mix, average ticket, and channel materially change what "good" looks like.

Want to know your effective rate?

Upload one recent statement. We'll compute it, break down where the leaks are, and tell you whether the model you're on is the right one.