Pricing explained

Three pricing models. One honest read on which fits you.

Trailhead does not publish a rate card, because the right price depends on your card mix, average ticket, and volume. What we can do is explain the three models you'll see quoted — in plain English — so you can spot a bad deal before you sign.

Processing cost depends on your business type, card mix, how customers pay, transaction method, monthly volume, the provider's structure, and the technology you run. Anyone quoting a single number without those inputs is guessing. We'd rather compare your actual effective cost.

Compare my actual effective cost
01 / 03

Flat rate

One posted rate on every card.

Examplee.g. 2.6% + 10¢
Fits
  • Very low volume
  • Simple ticket mix
  • Startups & pop-ups
Watch for
  • Debit and rewards cards priced the same
  • Instant-funding fees can be steep
  • Not competitive above ~$20k/mo
Most transparent
02 / 03

Interchange-plus

Wholesale cost + a disclosed markup.

Examplee.g. IC + 0.30% + 10¢
Fits
  • $15k+/mo processing
  • Businesses with a mix of card types
  • Owners who want transparency
Watch for
  • Statements look intimidating at first
  • Markup should be clearly disclosed
  • Confirm no downgrade padding
03 / 03

Dual pricing / cash discount

Card-paying customer covers the processing fee.

Examplee.g. 3.5% surcharge on card, 0% to merchant
Fits
  • High card-mix service businesses
  • Owners comfortable posting the model at checkout
  • Simple retail & food-service
Watch for
  • Compliance rules differ by state and card brand
  • Not a fit for every ticket size
  • Customer experience matters — done well or not at all
Savings Estimator

How much are you leaving on the trail?

Built on Visa and Mastercard's published interchange schedules, blended across a typical small-business network mix. Enter your numbers for a directional estimate — a full Trailhead Review™, built from your actual statement, gets you the exact figure.

Current cost
$7,250
2.90% effective
With Trailhead
$4,493
1.80% effective
Estimated monthly savings
$2,757
$33,086 / year
By network
Visa
1.24%
published rate
Mastercard
1.43%
published rate
Discoverest
1.40%
estimate
Amexest
1.75%
estimate

Estimates are directional. Visa (eff. 2026-04-18) and Mastercard (eff. 2026-04-17) rates use each network's official published schedule. Discover and Amex figures are third-party compiled estimates, not official network documents. Card mix and network mix use industry-typical defaults, not your actual statement. Your Trailhead Review is built from your real statement — that's the number we'll stand behind.

Rate calculator

Estimate your effective rate.

Pick a business type, slide your monthly card volume and average ticket. We'll blend Visa's published interchange with a directional interchange-plus markup and show you the effective rate — the number that actually matters.

Blended effective rate · 4 networks
1.74%
≈ $1738/mo on $100k of card volume · $75 avg ticket
Visa
1.13% · 50% mix
Mastercard
1.35% · 27% mix
Discoverest
1.32% · 5% mix
Amexest
1.75% · 18% mix
Disclosed markup
IC + 0.32% + 8¢
Assessments
0.14%

Estimate only — not a quote

Four-network blended estimate. Visa (effective 2026-04-18) and Mastercard (effective 2026-04-17) use each network's published interchange schedule. Discover and Amex don't publish rates publicly, so those figures are third-party estimates — flagged est above.

Card mix, network mix, and rewards tier all move the real number. This calculator is directional and for illustration only — a statement review is how you get an actual, quoted answer.

Your effective rate

The only number that actually matters.

Ignore the headline rate. Divide your total fees by your total volume — that's your effective rate. It quietly rolls up every markup, downgrade, monthly fee, PCI charge, and add-on into a single honest number.

There's no universal "good" effective rate. What's reasonable depends on your business type, card mix, average ticket, sales channel, and which pricing structure you're on — a card-not-present business with a small average ticket will naturally run higher than a high-ticket retailer, and that's not automatically a problem. Interchange-plus is the most transparent structure because you can see the markup separately, but transparent doesn't automatically mean it's the best fit for every merchant.

There is no single best pricing model — there is a best fit for your transaction mix. A statement review compares your actual numbers to your actual business, instead of a generic benchmark.

Want to know your effective rate?

Upload one recent statement. We'll compute it, break down where the leaks are, and tell you whether the model you're on is the right one.